I’m spending all this week in a courtroom, on the jury. I’m actually finding jury duty really interesting, although I suspect I’m in the minority on this; most people seem to view it as a burden to be evaded if at all possible.
Obviously I can’t talk about the case, but I wanted to share a thought I had during lunch. Jury duty is a bit like running a business, or maybe it’s the other way around.
During a trial, in theory, the path to a verdict should be fairly simple. There are some laws, there are some facts, there might be some contracts, and so on. Assuming the law is not too ambiguous and the evidence presented can be assumed to be true, it shouldn’t be too hard to come up with an answer. You did this, and the law says you can’t - guilty. Your contract says you have to do this, and you didn’t and bad stuff happened - you’re responsible for the damages.
But during the trial there are a lot of issues raised and discussed that end up being nothing more than distractions from the basic points at hand. I think some of these issues are intentionally raised by the lawyers to act as a smokescreen against the opposing lawyers (and perhaps against the jurors), and some of the issues just arise naturally from the case. Maybe you feel sympathy for a victim. Perhaps you feel the plaintiff already has enough money. Maybe you find one of the lawyers particularly eloquent. But as a juror you have to try hard to not get distracted by these things and remember the basics of the facts and the law under consideration.
And running a business is a lot like this, too. There are a lot of ways to get distracted and waste time and money pursuing things that don’t contribute to the core goals of your business. Some consultants get so tangled up in collecting a $5000 invoice from a deadbeat client that they end up spending more in time and legal fees than the original invoice was worth. Some companies get so obsessed over destroying a rival that they end up doing near-fatal damage to their reputations (the history of the Microsoft vs. Netscape browser wars is a great example of this). Some businesses spend too much time going down dead-ends that sounded like good ideas at the time. Patrick McKenzie has an illuminating write-up of a web marketing promotion that never quite figured out how to turn viewers into customers. (But he shouldn’t feel too bad - he’s in fine company there, and he didn’t even buy a Super Bowl ad.)
So if you’re running a business, make sure you don’t lose sight of your basic goals. For many businesses this is the bottom-line, dollars-and-cents. But you might also have other core values that are just as important to you. Whatever’s important to you, stay focused on it, and don’t be distracted when a blogger gives you a bad review and it’s obvious that they didn’t even use your product, and your face turns red and smoke starts coming out of your ears.
And if you’re on a jury, I don’t care if the defendant failed to fulfill my salad shooter order because his blasting cap technician was at home recovering from a burnt finger. How am I going to make my flappenjacken now?